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Youtube tried to pay creators to lock in their content exclusively to Youtube back in 2014, and we all know how that worked out....it didn't. Youtube is feeling more heat from the likes of Facebook and certainly Twitch according to Bloomberg. Youtube is now paying to creators up to hundreds of thousands of dollars if they use the platform's new paid memberships and enhanced chat. Also in some of these deals is the requirement to publish their content first to Youtube before distributing it on other platforms.
Competitors have seized on that dissatisfaction. Facebook Inc. and and its Instagram service have approached YouTube stars touting their new video features, while Amazon.com Inc.’s Twitch and Patreon offer the chance to reduce reliance on advertising by selling subscriptions to fans who want early access to programming or the ability to use certain symbols in chats.
Competitors have seized on that dissatisfaction. Facebook Inc. and and its Instagram service have approached YouTube stars touting their new video features, while Amazon.com Inc.’s Twitch and Patreon offer the chance to reduce reliance on advertising by selling subscriptions to fans who want early access to programming or the ability to use certain symbols in chats.