WinStar Sponsors eSports Club


Staff member
Mar 3, 2018
Marking "the first time that a U.S. esports organization has designated a casino as its official sponsor," VentureBeat reports that WinStar World Casino and Resort is sponsoring the esports club Complexity Gaming. Dallas Cowboys owner Jerry Jones currently owns Complexity Gaming, and the CEO of the company pointed out that esports are starting to go mainstream. WinStar seems to agree, as they say esports are "one of the fastest growing genres of mainstream entertainment." Nike signed a deal with an esports athlete just last month, and VentureBeat thinks all this is a sign that gaming, gambling, and sports are rapidly converging.

While ages 18 to 34 comprise the largest demographic, esports viewership is beginning to skew older, with nearly one in three esports viewers being between the ages of 35 to 54, according to market researcher Interpret. Additionally, online streaming platforms, like Twitch and YouTube have a larger audience base - for gaming alone - than HBO, Netflix, and ESPN have combined, according to a report by Goldman Sachs.