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Toyota is investing $500M in Uber. Why is Toyota doing this? The investment gets Toyota to the front of the line in Uber's self-driving car program. In the past, Uber has been retrofitting Volvo SUVs with its self-driving tech, and it seems that will continue alongside Toyota. Now Toyota will manufacture Sienna minivans that are equipped with Uber's tech, so no retrofitting is needed. An unnamed company will be operating the fleet for Uber. Daimler also works with Uber as it owns and operates a fleet of these cars for Uber as well.
Nonetheless, Toyota has continued to stick with Uber since its initial investment in 2016. Toyota Financial Services Corp. has been providing incentives to Uber drivers to purchase the company’s vehicles. As with traditional rental companies like Avis Budget Group Inc., Toyota is also trying to sell Uber fleet-management services based on the rapidly expanding volume of data it’s collecting from connected cars. These services include being able to monitor whether a car is being properly maintained or driven too aggressively.
Nonetheless, Toyota has continued to stick with Uber since its initial investment in 2016. Toyota Financial Services Corp. has been providing incentives to Uber drivers to purchase the company’s vehicles. As with traditional rental companies like Avis Budget Group Inc., Toyota is also trying to sell Uber fleet-management services based on the rapidly expanding volume of data it’s collecting from connected cars. These services include being able to monitor whether a car is being properly maintained or driven too aggressively.