Steam Discovery 2.0 Analytics and Welcome to Steam Direct

cageymaru

Fully [H]
Joined
Apr 10, 2003
Messages
21,486
An in depth Steam Discovery 2.0 analysis has been released by Valve. Steam Discovery 2.0 was released late last year onto the Steam platform as a way for customers to find games that they are interested in and what games their friends are playing. The basic premise is that if Valve can show a customer what interests them and their friends, then they will make more purchases. Here are a few of the more interesting tidbits from the article, but there are a ton more within.


After the launch of Discovery 2.0, customers were 27% more likely to purchase a game.

46% more games were shown to customers. Recommended by friends resulted in 15% more sales conversions.

These resulted in the average customer completing 8.3 purchases last year. This is a 100% increase in sales since the system was introduced.


The second announcement was that Valve has killed off Steam Greenlight. and all the controversy of cheating by developers to make it onto the Steam platform. Now Valve will charge a recouperable application fee to list a title onto Steam. The fee was $100 to make it onto Greenlight. They are contemplating a fee that could be as low as $100 and as high as $5,000. There is going to be some digital paperwork similar to applying for a bank account before a developer can list a title onto Steam. Valve will test the games to make sure that they work, don't contain pornography or other malicious content, then the game will be allowed onto Steam.



Thus, over Steam’s 13-year history, we have gradually moved from a tightly curated store to a more direct distribution model. In the coming months, we are planning to take the next step in this process by removing the largest remaining obstacle to having a direct path, Greenlight. Our goal is to provide developers and publishers with a more direct publishing path and ultimately connect gamers with even more great content.
 

RogueTadhg

[H]ard|Gawd
Joined
Dec 14, 2011
Messages
1,527
Steam Sales.

*Quietly sobbing* My money...

Completed games? 1

I just seem to collect games with no hope of ever playing them.
 

DPI

[H]F Junkie
Joined
Apr 20, 2013
Messages
12,592
Steam Sales.

*Quietly sobbing* My money...

Completed games? 1

I just seem to collect games with no hope of ever playing them.

"on the next edition of Game Hoarders... "

Yeah man its all about that collecting. Psychological contentment, FTL.
 

Gorankar

[H]F Junkie
Joined
Jul 19, 2000
Messages
11,019
If it makes them happy, money well spent I guess. I have stopped buying games altogether until I work through at least half of my back log.

Interesting what clever marketing can accomplish.
 

dark_reign

2[H]4U
Joined
Nov 15, 2005
Messages
2,314
I rarely buy games directly from Steam these days. Key sites have much better deals.
 

AK0tA

Gawd
Joined
Mar 4, 2012
Messages
813
The last thing I bought from Steam was Homeworld total package and I think that was last year. I have grabbed a few free games and tried some demos. I have reinstalled some of my older games that are now available on steam like MWO.
 
Top