last week i looked through a box of old gaming magazines from 95-98 that i have. Gamepro, EGM, tips n tricks mostly, and few other randoms ones. alot of these ads and others bring back some good memories!
I used to look at the back of Video Game boxes at the local now closed Shopko I think it was Kings Quest 5 or something I was like Holy shit I need to get my hands on a PC where I nowhere in Hell had money for one.
I am not the best person to uncover old controversial adds because frankly I am still a 90's kid at heart and I don't really find anything here offensive. That said, here are few adds I found going through some old Nintendo Power mags that I used to have as a kid. I don't think any of it is controversial but it is more just stuff that you probably wouldn't see as much of today at least in the form of official advertisements put out by companies.
Oh, and I am going through a bit of a Sega Saturn phase at the moment and so I thought I would include this as well. It's a bit before my time since I started gaming with the N64 but it really shows how well Sega of America knew how to nail pop culture in the 90's: