Great cooler, great looking card, terrible name.
At least with the GTX 460 they had something easy to remember with the "Hawk" designation.
The Twin Frozr thing looks weird, but sounds really dumb to say. Seriously, say it out loud to yourself...
Kinda like those "I can has cheezburger?" cats. "He putted the popsicles in the frozr?"
GTX 560 Hawk would have alot more appeal. In fact, aside from the quality of the 460 Hawk, I think the name really helped increase it's popularity. It's so much easier to talk/type about a 460 Hawk as opposed to the eVGA KR-1240789-1209SB card or whatever. Again, I'm not knocking the quality of either the MSI or eVGA card, but come on people... the naming is getting out of hand!