HyperX and Allied Esports Announce HyperX Esports Arena


Staff member
Mar 3, 2018
I've seen a few strange things in Las Vegas, but I never thought I'd see a HyperX sponsored gaming competition plastered on the Luxor pyramid. Alas, that is exactly what happened, as Kingston Technology Company, Inc have announced a "partnership and multi year agreement" with Allied Esports, and have renamed what they claim to be the the first dedicated esports venue on the Las Vegas Strip.

The new HyperX Esports Arena Las Vegas opened in March 2018 and has quickly become a global destination for esports fans, players and streamers, and teams. The venue has staged some of the most popular esports entertainment events and productions of the year across a variety of game genres and titles, including Ninja Vegas '18, starring streaming sensation Tyler "Ninja" Blevins, and recently announced two more major events in December: League of Legends All-Star 2018 (Dec. 6-8) and Capcom Cup 2018 (Dec. 14-16). The arena’s nightly tournaments, including Friday Frags and Saturday Night Speedway, have become the epicenter of Las Vegas' growing competitive video gaming scene. HyperX Esports Arena Las Vegas was recently named Venue of the Year at the 2018 Tempest Awards, a part of the Esports Business Summit. As part of the partnership, HyperX will be sponsoring events at HyperX Esports Arena Las Vegas. From January 9-12 during CES 2019, HyperX is planning a variety of social and marketing activities that will include the newly announced HyperX Esports Arena Las Vegas. More information on the CES activations and other HyperX-sponsored events currently in the planning stages will be available closer to the event dates.
Hopefully they'll improve the thing. I was there in July for a convention and picked the Luxor based on the esports arena. The hotel was a dump, the wifi was sub 25mbps, and my roommate got stuck in one of the elevators for about an hour, causing a massive panic attack. No microwave in any of the rooms, our group had several different levels of luxury, including a 2 room suite. The mini fridges couldn't even hold a gallon of milk. Next year when we go down, we're bringing our own fridge and microwave, because $20-$30 per fast food quality meal is insane. The Luxor doesn't even come close to the value or quality of other esports hotels/arenas around the world.
They've been looking for a way to rebrand the Luxor (and the Excalibur) for years. This is probably the first step. It it doesn't work, a second rebrand won't be that tough since this is kind of neutral.
It took 5 years to fully turn the Aladdin into Planet Hollywood and you can still see vestiges of it in the mall area.