Facebook Acquires Source3 to Get Content Creators Paid


Jun 22, 2008
In order to attract content creators and combat video piracy, Facebook acquired the content rights management startup Source3. This is one of several acquisitions the company is bringing into its fold to help content creators make money through its rights management technology by fingerprinting the content. Originating as a 3D printing rights management company, Source3 expanded to digital entertainment after seeing the 3D printing consumer market plateau. The social media giant is producing its own shows slated to release in the near future.

Last month at VidCon, Facebook announced it's building a special standalone app just for creators to share content with their fans. While Facebook already has the biggest audience, with 2 billion monthly users, it must prove that it can pay creators enough to make investing in their presence on the social network worth the effort.