Deceptive Product Photos of WD's new 2TB My Passport Ultra drive

You can't expect a picture, which can be subjected to all sorts of distortion, to exactly match the product you get in the box. Hell, look at food commercials. I've never seen a burger come out the way they look in an ad.


Take out your ruler and measure it. If it doesn't match these specs (which were available on the very page you linked), then you have a valid complaint.

Dimensions (WxHxD) 3.23 x 4.35 x 0.82" / 82 x 110.5 x 20.9 mm



On another note, why doesn't WD's website even list 2TB as an available capacity for the Ultra?
 
You can't expect a picture, which can be subjected to all sorts of distortion, to exactly match the product you get in the box.
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Agreed. However, this isnt a simple matter of distortion. The overall design and proportions of the drive is different. This is a photo of how all the other drives in their "Ultra" line appear, featuring a a slimmer form factor, and one of the key differentiating factors between this line and the cheaper, "My Passport" line.

I admire your attention to detail: The stated product dimensions are correct, and the 2TB is not listed as one of the Ultra drives. So if it was not for the photo they used, then there would be no recourse. My claim here is that they are being deceptive by 1) including this in their Ultra line (which boasts "Ultra-Compact"), and 2) marketing the drive with a photo of the ultra-compact form factor, which by my photo you can tell is clearly not the same drive.

If this was an enterprise level internal drive marketed towards network admins that need spare drives for their RAID arrays, then it would be excusable. However, this is a product that is clearly marketed to the end-user, with emphasis on aesthetics and form factor. These consumers are influenced by these factors, put much stock in these details, and will feel deceived if the product was not in line with the expectations that were set by WD's product marketing.
 
ryan_975 said:
Take out your ruler and measure it. If it doesn't match these specs (which were available on the very page you linked), then you have a valid complaint.

Dimensions (WxHxD) 3.23 x 4.35 x 0.82" / 82 x 110.5 x 20.9 mm
Click to expand...

+1

OP, It either matches the listed specs or it doesn't. Have at it.
 
When is the last time you got a McDonald's burger (or any other fast food item) that in any way resembled the picture up on the menu board? In any case, go by the specs (which they can change without notice in any case) and not the pics.
 
The picture on the manual may be the 1tb model
 
mwroobel said:
When is the last time you got a McDonald's burger (or any other fast food item) that in any way resembled the picture up on the menu board? In any case, go by the specs (which they can change without notice in any case) and not the pics.
Click to expand...

Little secret here - go to a McDonalds in another country. In Thailand the burgers look exactly like the commercial.
 
The burgers in the McDonald's ads are literally made using off-the-shelf ingredients from the McD's production facilities. They simply select the best specimens and carefully arrange them to look good in photos.

Anyway, the photos make it obvious that the WD marketing photo was intentionally manipulated to make the drive appear significantly thinner than it is.
 
Its because there are no 9mm 2tb 2.5inch drives yet. Its a 12.5mm drive inside that case.

If the numbers on the specs match the drive size, then you didn't do your research. Shame on you, not WD.
 
kumquat said:
The burgers in the McDonald's ads are literally made using off-the-shelf ingredients from the McD's production facilities. They simply select the best specimens and carefully arrange them to look good in photos.

Anyway, the photos make it obvious that the WD marketing photo was intentionally manipulated to make the drive appear significantly thinner than it is.
Click to expand...

food photos are often styrofoam and plastic, yum!
 
Hmmm... does it matter that much? It can't be that much of a functional difference (at least to me)--but then I wouldn't pay a significant difference to get a slightly smaller drive (though I do prefer using a portable vs. desktop sized drive for my music and stuff I take to work).
 
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