Burger King Ad Forces Google Home to Advertise the Whopper

Megalith

24-bit/48kHz
Staff member
Joined
Aug 20, 2006
Messages
13,003
Google has shut down a Burger King ad that was intentionally designed to set off Google Homes and Android phones with the phrase “OK Google, what is the Whopper burger?” This would prompt affected devices to begin reading the Wikipedia entry for the Whopper. It was later found that the Whopper causes cancer and includes toenail clippings and rats as ingredients.

The 15-second ad features someone in a Burger King uniform leaning into the camera before saying, “OK Google, what is the Whopper burger?” For anyone with a Google Home near their TV, that strangely phrased request will prompt the speaker to begin reading the Wikipedia entry for the Whopper. It’s a clever way of getting viewers’ attention, but it’s also a really quick way of getting on viewers’ nerves — just look at the reactions people had when ads accidentally triggered voice assistants in the past.
 

Gigus Fire

2[H]4U
Joined
Oct 14, 2004
Messages
2,275
Is google home even popular? How does it compete against amazon's offering which i believe was out years before.
 

Axehandler

Gawd
Joined
Dec 19, 2007
Messages
635
I LIKE BK... better then MCD...

But being forced to listen to Google Read the Wiki page about a whopper would be Annoying! :p
 

Vader1975

Gawd
Joined
May 11, 2016
Messages
820
" it’s certainly the first to put it into a widely run ad campaign. " That is incorrect. All of those damn Alexa commercials from Amazon trip my real Amazon Echo all the time. I have to yell Alexa stop everytime one of those stupid comercials come on.
 

the-one1

2[H]4U
Joined
Jan 16, 2003
Messages
2,982
42.jpg_zpsxdxdvrhx.gif
 

illram

[H]ard|Gawd
Joined
Sep 19, 2011
Messages
1,473
I think it's pretty clever actually. Even if it's totally annoying and intrusive.
 

katanaD

[H]ard|Gawd
Joined
Nov 15, 2016
Messages
1,987
LOL it highlights one of the issues i have with current voice assist things now. it is set to allow all voices to call it. I would want it so only me and the wife could.
 

Ur_Mom

Fully [H]
Joined
May 15, 2006
Messages
20,639
We're talking about Burger King, so I think it worked.

However, there are some things that I will not buy due to the repetitive or annoying advertising. Hulu, Pandora, others need to increase their ad rotation. Hearing some things every single commercial break (same commercial, not even a different one for the same product) drives me mad. I will not buy some products because of it. When I hear about "MyPillow", I get aggravated. I saw one in Walmart and I didn't want to buy it. I had a negative image because of the ads on Pandora that play constantly.

This stuff is funny at first. It gets old real fast. But, since I don't get many commercials (other than the ones I listed above - Hulu/Pandora), I don't have a problem with it. So, I laugh and want to visit Burger King.
 

DoubleTap

2[H]4U
Joined
Dec 16, 2010
Messages
2,910
How about a commercial that says "Alexa, order 5 pepperoni pizzas from dominos... confirm"

I like my Echo Dot, but it stays in my office and out of trouble.
 

Henderjc

n00b
Joined
Jun 13, 2015
Messages
32
Google updated so the commercials voice will not set off the google home to respond... BUT this made the nightly news and the newscasters voice set my google home to respond anyway!
 

MrTryfe

Limp Gawd
Joined
Apr 3, 2012
Messages
435
If only BKs offerings were on par with their marketing campaigns. Such a shame.
 

illram

[H]ard|Gawd
Joined
Sep 19, 2011
Messages
1,473
It's an interesting philosophical question I guess, does an advertiser on television breach some sort of unspoken TV watching "social contract" when they reach into your living room and compel something in your home to do something without your permission? I'd say yes, that's a step too far. TV is a one way street--we let people on TV into our home with the proviso that I can mute them, turn it off, ignore them, or do whatever I want on my end of the viewing experience. They are not let into the home with the additional power to actually manipulate things in my home for me, without my consent. In other words turning on the TV should not constitute consent for any advertiser to take control, even if briefly, of anything in my house.

Still, clever. (But ultimately, this is not a threshold TV viewers should be forced to cross.)
 

vegeta535

[H]F Junkie
Joined
Jul 19, 2013
Messages
10,015
This is fucking unacceptable. BK needs to be find big time and made a example. Ads have gone too far pushing themselves into our lives as is. This goes even beyond that.
 

ChadD

Supreme [H]ardness
Joined
Feb 8, 2016
Messages
5,903
People take this stuff to seriously... I'm sure the BK advert guys knew Google would kill this pretty quickly, and that it would generate lots of news stories. Good on them.

Commercials that break the 4th wall.... why not. Everyone loved it in deadpool. lmao :)
 

DejaWiz

Fully [H]
Joined
Apr 15, 2005
Messages
21,651
Whopper with cheese and bacon, no pickles or tomato...as much bliss as one can get from a drive thru.
 

sir-gold

Gawd
Joined
Jan 19, 2006
Messages
931
Soon, they will need to regulate the use of voice-assistant keywords the same way they regulate emergency alert tones.
 

Rev Lemmon

Limp Gawd
Joined
Dec 17, 2006
Messages
268
Or just lock the damn voice assistant down to one or two voices which wont work when they get a cold.
 

Chupachup

Limp Gawd
Joined
Jan 12, 2014
Messages
435
People take this stuff to seriously... I'm sure the BK advert guys knew Google would kill this pretty quickly, and that it would generate lots of news stories. Good on them.

Commercials that break the 4th wall.... why not. Everyone loved it in deadpool. lmao :)

When Deadpool broke the 4th wall, he didn't access anything but the joy in my heart while watching in the theater and my living room. If he'd have accessed anything else he would have violated my personal space and my privacy.

It's enough that companies have heavily used annoying commercials to begin with. But, having commercials that break the premise of privacy in your own home by activating devices without your express permission to do so? Unacceptable!
 
  • Like
Reactions: ChadD
like this

Retronym

[H]F Junkie
Joined
Mar 5, 2007
Messages
13,608
Their grilled chicken is somehow worse for you than the double cheeseburger.
 

SticKx911

2[H]4U
Joined
Mar 14, 2004
Messages
2,509
It was effective enough to land unpaid for on the [H] front page. I'd consider that (and all the other sites it's been ranted about on) as marketing gold.
 

B00nie

[H]F Junkie
Joined
Nov 1, 2012
Messages
9,327
The real shocker here is that people are actually dumb enough to keep voice recognizing devices on at their house.
 
  • Like
Reactions: dgz
like this

LBJM

Limp Gawd
Joined
Dec 17, 2011
Messages
325
The real shocker here is that people are actually dumb enough to keep voice recognizing devices on at their house.


Here I thought the act of purchasing one of these devices was the problem. A smartphone can to do most of what these devices can (via the apps with voice command).

The whole placing your order via voice command just seems a little too lazy and in some cases dangerous (i.e allowing a child to order things that they would not normally allowed to do).

 

Armenius

Extremely [H]
Joined
Jan 28, 2014
Messages
35,437
This is fucking unacceptable. BK needs to be find big time and made a example. Ads have gone too far pushing themselves into our lives as is. This goes even beyond that.
Ironic, considering these people have freely purchased a product that is now collecting data on you all the time in real life instead of just when you're on the internet. Let us please not normalize devices like the Google Home.
 

mnewxcv

[H]F Junkie
Joined
Mar 4, 2007
Messages
8,877
Like someone in here already mentioned, the amount of news stories on this are exactly what bk wanted. Free advertising.
 

NoOther

Supreme [H]ardness
Joined
May 14, 2008
Messages
6,468
I think this was pretty genius to be honest. While Alexa commercials may have inadvertently triggered home devices, this commercial was specifically targeted for it. It was a great way to get maximum amount of traffic, information, and effect from a minimal time slot. While it may annoy a lot of people, I think the net effect will still be better for the company in the long run.
 

vegeta535

[H]F Junkie
Joined
Jul 19, 2013
Messages
10,015
Ironic, considering these people have freely purchased a product that is now collecting data on you all the time in real life instead of just when you're on the internet. Let us please not normalize devices like the Google Home.
I am not normalizing Google Home. I know what I purchased and use. That does not give permission to another company to use it for their own ads.
 

GoldenTiger

Fully [H]
Joined
Dec 2, 2004
Messages
26,601
" it’s certainly the first to put it into a widely run ad campaign. " That is incorrect. All of those damn Alexa commercials from Amazon trip my real Amazon Echo all the time. I have to yell Alexa stop everytime one of those stupid comercials come on.


Ads? That is so 1980s.

Proud tivo user since they came out and currently enjoying 30 second skips over ads with an xl4.
 

B00nie

[H]F Junkie
Joined
Nov 1, 2012
Messages
9,327
Here I thought the act of purchasing one of these devices was the problem. A smartphone can to do most of what these devices can (via the apps with voice command).

The whole placing your order via voice command just seems a little too lazy and in some cases dangerous (i.e allowing a child to order things that they would not normally allowed to do).



Yes exactly, these kind of devices are hazardous even if their recipient sticks to legal uses and doesn't datamine all the phrases caught from your device.
 

B00nie

[H]F Junkie
Joined
Nov 1, 2012
Messages
9,327
Ads? That is so 1980s.

Proud tivo user since they came out and currently enjoying 30 second skips over ads with an xl4.
Advertisers fail to understand that if their ads ruin a media experience, they're only damaging themselves. Most of the ads are coming from uninteresting and widely known brands anyway so what's the point.

When was the last time you saw an ad and had the ahaa -moment to purchase something? When was the last time you got annoyed to hell and swore never to buy the products of the company breaking up your entertainment?
 

Youn

Supreme [H]ardness
Joined
Jan 22, 2007
Messages
5,965
Not a fan of BK, but I thought it was a funny ad... funny that it pissed people off
 
Top