- Jul 29, 2009
Erm I was referring to the fact that whilst the console thing might just keep AMD afloat for the next few years, it's not really helping the fact that if consumers want to buy other products with AMD components in them then it's pretty slim pickings and will probably only get worse.
Quit focusing on the console APUs. The issue is that AMD haven't really got much else going on now or in the future that's going to be a big seller.
Where are the tablets/NUCs/NAS/phones/quality laptops/quality ultrabooks/quality desktops/Chromebooks/steaming boxes on the shelves all with a little AMD sticker on it?
And this is what is not working all of those markets AMD can't make money on because Intel buys design wins. funnelling money into the OEM or just free hardware tablet cpu (buy 1 get 1 free).
The outlook can change for AMD if they can get their ducks in a row. This will take longer then 2016 new cpu(or apu) launch and it won't happen over night
It is simply not possible to do what AMD always did , the last few years however are something that shows that they don't want to ship "new" products where they will not make money on,. AMD can't buy their own space on the market and does not have enough cash to start doing things in such a radical way where they will be able to sell a lot more cpu/apu.
So pushing products in certain areas will not have a priority. But I'm not blaming AMD for this AMD is trying to find as many markets where the playing field is not totally in AMD disadvantage. Which means sadly that when AMD can make money somewhere else they will have to focus on that part. And even if FM2+ is something that makes money for AMD it is not what I'm looking for.