cageymaru
Fully [H]
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- Apr 10, 2003
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The much maligned PC gaming sector has received a boost in a new survey conducted by EEDAR. According to the 2018 Gamer Segmentation Report conducted on 5,000 US gamers, mobile gaming is the number one way to play games as 90% of those surveyed chose that option. But then it gets interesting as 52% of US gamers also chose PC gaming as a source of entertainment. Only 43% of respondents chose console gaming as an option and a mere 9% said that they used handhelds. The Nintendo Switch was listed as a console in the survey even though it can be a handheld device. Thanks ontariotl for the impressive video from the watercooling section of [H]ardforum.
"Over the past several years, mobile gamers have been a key segment for the games industry to target with marketing spend because of the sheer size and diversity of the audience, as well as the amount of time invested in gaming on this platform," EEDAR head of consumer research Dr. Heather Nofziger said. "While there continues to be opportunity for growth in mobile, the real potential for growth lies with getting the other groups increasingly involved in gaming across platforms that they may not have considered using for gaming in the past."
"Over the past several years, mobile gamers have been a key segment for the games industry to target with marketing spend because of the sheer size and diversity of the audience, as well as the amount of time invested in gaming on this platform," EEDAR head of consumer research Dr. Heather Nofziger said. "While there continues to be opportunity for growth in mobile, the real potential for growth lies with getting the other groups increasingly involved in gaming across platforms that they may not have considered using for gaming in the past."